My Journey So Far...

When I started my career I couldn't understand why I might need any "extra" help, especially as a woman. I could do anything I put my mind to, and I wanted to drive changes in organisations to impact people. I had a great career as a Consultant doing exactly this.

As I moved between leadership in enterprise and the start up world, between consulting and coaching, between the UK and the US, between time at home with children and being in the workplace, I discovered my greatest challenge was not "What " or even "How " do I continue to make a positive impact on those around me, but "Who do I want to be" whilst making this happen? 

My journey had become a marathon - during which I always seemed to be sprinting and worrying about real or potential obstacles.  When I started to look around me, I saw others also running incredibly fast. They were highly motivated and talented, they didn't need anyone to run for them, or to lift them over obstacles, but I saw how I could help make their progress easier, faster and even more fun!  Whether it was discussing which direction to take, navigating around obstacles, figuring out when and how to try new techniques, encouraging or challenging, speeding up or slowing down - in working with Leaders I make an impact.

The inspiration for the name "Ayala Advisors" came from my first kayaking trip circumnavigating Angel Island in the San Francisco Bay - exhausted yet my destination in sight, I had an appreciation for the chance to shelter in this cove, for the opportunity to pause and appreciate how far I had traveled, to watch the pelicans and to find the energy for the next stage of my journey. It is this feeling of space and an invitation to consider what is possible which I offer my clients. 

About Kate: Principle

An experienced Executive, Kate delivers transformation for individuals and organizations.  

Prior to founding Ayala Advisors, Kate spent 12 years in management consultancy with Accenture & Slalom Consulting. Her work focused on Strategy, Organization and Delivery for multi-national clients.  Kate advised on and led strategic business and IT initiatives for Financial Services organizations including UBS, Bank of America, Merrill Lynch, Credit Suisse and Deutsche Bank. She continues to advise on issues of relevance to Leaders in multi-national clients.

Working independently Kate expanded her practice to bring execution experience to early stage businesses. She advises entrepreneurs moving from ideation to funding, through scaling teams and revenue, designing and implementing new Partner Strategies and Operating Models.

Kate blends coaching and her business acumen to support her clients in finding the right change, delivering change in the right way, to ensure sustainable growth for Leaders and their organisations.  

Kate is certified as a Professional Co-Active Coach® by the Coaches Training Institute (CTI®) and as a Certified Coach by the International Coach Federation (ICF).



Kate is British and now based in San Francisco. She loves exploring her new home with her husband and two children, whether by hiking, biking or out on the water.